Cruise Routes
Lewis Freeth
Marketing Executive
Lewis joined the Routes family in 2022, combining a growing passion for marketing with his personal connection to photography and travel in Latin America. Having already backpacked through much of North, Central, and South America, he brought a traveller’s perspective into his professional role.
Since joining, he’s returned to the continent to explore Costa Rica, Patagonia and the Pantanal, and has also ventured further south to Antarctica and South Georgia with Cruise Routes, where he was official ship photographer. These experiences – from rainforest trails to remote polar shores – have shaped both his creative work and his understanding of what makes a journey truly memorable.
His role centres on photography, content creation, and social media, helping to bring Cruise Routes’ destinations to life across different platforms. His firsthand knowledge, from jungle treks to polar voyages, adds a sense of authenticity to every campaign. For Lewis, it’s these lived experiences – captured both professionally and personally – that allow travellers to connect more meaningfully with a destination.
Lewis is hoping to make it seven out of seven continent visits soon when he visits Asia.
Inspiration written by Lewis
“This is where I share the journeys, destinations and experiences that have sparked my own curiosity, as well as a few that I think deserve a closer look. From remote landscapes and remarkable wildlife to different cultures and ways of exploring, I hope you’ll discover something here that gets you thinking about where you might go next.”

Where to See Elephants in Africa: Unforgettable Encounters in the Wild
Few wildlife experiences can match seeing an African elephant in the wild. Whether it’s a family gathering at a waterhole, a lone bull crossing the savannah or an entire herd moving quietly through the bush, these encounters often become the

India by River and Sea: A Different Way to Discover One of the World’s Most Fascinating Destinations
India has a way of staying with you. It’s there in the sound of temple bells at sunrise, the scent of cardamom drifting through a bustling market, the quiet moments watching village life unfold along a riverbank, and the conversations

Cruising South Africa: A Journey of Wildlife, Culture and Coastline
Why choose a South African cruise? South Africa cruises are one of the most rewarding ways to experience the country’s dramatic coastline, remarkable wildlife and richly layered culture. From sailing into Cape Town beneath Table Mountain to combining your voyage